Why Market on Pinterest? Here’s 10 Reasons!
Who knew that Pinterest, that started out as yet another photo sharing site would quickly become not just one of the most popular sites on the Web, but would be a terrific spot for small and large business alike to market.
Not convinced? Well in that case take a gander at 10 impressive reasons why you’ll want to think about using Pinterest in your marketing mix sooner rather than later!
10 Reasons to market on Pinterest
- A LOT of buyers! – Evidence is showing that nearly half of people (47 percent) who shop online were influenced from a recommendation from someone on the site.
- It’s not only a social media site – Pinterest users love to buy. Recent e-commerce statistics show that Pinterest gets a 41 percent share of buyers, leading social media behemoth Facebook, which is next at 37 percent!
- They buy more! – Average purchase statistics indicate that the buyers leave with $80, and the Facebook buyers check out with only $40.
- They stick around for a while – Users coming from Pinterest don’t simply hit the site and then bounce. In fact, they spend an incredible 4X more time on the site than do users at LinkedIn!
- It’s wildly popular – The site has developed into the 16th most popular site in the U.S, and is showing no signs of slowing down.
- Becoming a retailer’s dream – The ease with which retailers can share images of products and promotions has resulted in an amazing 90 percent of US online specialty retailers using Pinterest, up 81 percent from 2012.
- Pinterest are more affluent – The average income of a Pinterest user is over $100,000, while just 10 percent of users earn less than $30,000 per year.
- They love rewards and deals – A good 50 percent of moms said they would follow a brand on Pinterest if they were presented rewards or deals.
- Pins can go viral – It doesn’t take much for your Pin to go viral, as more than 80 percent of Pins are Repins!
- Trusted authority – In an exceedingly short time, Pinterest has garnered the trust of women online, where 81 percent view Pinterest as a trustworthy site.
And late breaking news: Pinterest is now accepting ads