4 Ways to use mobile ads in your small business

Are Mobile Ads Right for Your Business?

Mobile is the new frontier in advertising, having a monstrous 27.8 billion more search queries than desktop searches by 2015.  Pew Research lets us know that that 74% of smartphone owners use their phone to acquire real-time location-based information, such as directions, which is acted upon usually within an hour.

These facts, coupled with the prediction of double digit growth in mobile advertising over the next five years are sending a transparent and unmistakable message to business owners: mobile is where the people are!

So with all this growth taking place, how does a small business use this opportunity to drive customers into their doors? We’ve outlined a number of ways your business can profit from mobile ads.

How to use mobile ads in your small business

  • Make sure your site is mobile friendly – consider revamping its design now. Ideally switch to a responsive design that automatically resizes the screen and supplies the optimal user experience for your visitor.
  • Optimize for local keywords – This can kill two birds with one stone. Ranking organically to appear on mobile search, as well as advertising for those terms can provide you with a double dip. With GPS and Google Maps keen to help its users find you locally, who are you to deny them!
  • Look into various ad platforms – There are more and more mobile ad choices now, and the big dogs are starting to make their presence known as well. Facebook and Google are devoting more and more resources to mobile, and don’t neglect looking into platforms like Jumptap, mMedia, Mojiva, and Foursquare.
  • Investigate Native Advertising – A term that’s enjoying a lot of play these days is native advertising. What this means is simply that the ad complements the content on the site it is running on, thereby increasing the chances of consumer interest. This can help keep you more in control of where your ads are showing.

Research firm IBIS Worlds tells us that sometime within the next five years, the geolocation in these ad platforms will be able to pinpoint con

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